Sharing helpful articles on social media engages fans. Blasting out updates about you and your company will bore them. If a prospect gives up his email address, he wants to hear from that organization, allowing a more direct approach. Like social and email, every channel has its own characteristics. Each one has a certain role [...]
Mobile has been on our radar for the last couple of years. But we’ve mainly used it in small research projects. The percentage of traffic that came from mobile in client projects was never large enough to justify the additional costs. But mobile traffic is rising and the opportunity costs are increasing to, especially for [...]
Increasing your conversion rates is hard because there is no single approach that works on every website. For every best practice you find there is an exact opposite waiting behind the corner. So what can you do to improve your conversion rate no matter what business you are in or what kind of visitors you [...]
When I ask people what is stopping them from testing and increasing their conversion rates, the same things usually pop up: Either the boss gives them a hard time about wasting resources on testing or IT it takes forever to make the necessary changes to your pages. In many cases this is true, there are [...]
This blog post is a remix of a presentation I gave at Bizcamp #7 in Antwerp on December 1st 2012. In AB testing we create two versions of a website or email and see which one works better. This means that you need to know what your goal is (more leads, sales, newsletter signups, etc.) [...]
The 2012 U.S. elections are over, and now the Obama & Romney campaign teams are giving us a view behind the scenes. I will try to figure out how they managed to raise all this money. Learning from their tactics we can hopefully implement similar ideas to step up our own game. And although $1 [...]
Marketers need results. They are evaluated on how many sales or leads they generate. So how do you find out what is working? And more importantly, which things are you missing out on that are costing you leads and revenue? AB testing can bring you these answers. But starting the actual testing remains a challenge [...]
We help companies improve their websites. People often ask what that really means. It means finding what needs to work on a website, and making sure it works. Finding website goals is about identifying what the website needs to. How does the website support or drive the business behind it? So before you jump in [...]
Custom variables allow you to add extra visitor information to Google Analytics. Filtering on that information should be easy but unfortunately Google Analytics doesn’t support this. Read along for a work around. Say you’re the owner of an online course site that teaches people how to program. The website offers a lot of articles, audio [...]
